On exhibition in the Project Room of CAMERA – Centro Italiano per la Fotografia from 20 February to 14 June 2020, BIOMEGA Multiverso by Cosimo Veneziano (presented by Walter Guadagnini, curated by Beatrice Zanelli from ARTECO and Vincenzo Estremo) is part of a project entitled BIOMEGA, which was started in 2018 with the support of the Compagnia di San Paolo, as part of the call for submissions to ORA! Contemporary Culture Projects. In partnership with the Behaviour and Brain Lab of the Department of Neurosciences at the IULM University in Milan, the artist has over the last year worked on a cross-disciplinary project around the use of biotechnology within the agribusiness sector, thereby reflecting on consumers’ purchase choices, which is the focus of neuromarketing.
Using the study as a starting point, Veneziano created BIOMEGA Multiverso, an installation consisting of screen printing and embroidery on fabric, combined with two never-before-seen ceramic vases. The sculptures were created using the engobe technique, starting from a photograph of an agricultural tool that is no longer in use, and which is archived at the Fondazione Museo Ettore Guatelli di Ozzano Taro Collecchio (PR).
The entire work reflects on visual perception, with the aim of leading visitors to ask themselves just how much this can influence their everyday choices as users and consumers, as well as its current application in the field of neuroscience.