Bar Stories on Camera

From 25 July to 6 October 2024, CAMERA host in the Project Room the third stage of the exhibition Bar Stories on Camera, realised in collaboration with Galleria Campari and Magnum Photos: a tale through images, from the 1930s to the beginning of the 2000s, of the world of the bar and of that culture of conviviality for which Campari has been a spokesman since 1860.

The exhibition is organised in three thematic sections – Sharing Moments, Bar Campari and The Icons – which present 50 shots by great masters of photography, from Robert Capa, Elliott Erwitt, Martin Parr to Ferdinando Scianna, from the Galleria Campari Historical Archive and the Magnum Photos agency.

Whether it is to watch the game on TV, enjoy a coffee or meet friends, lovers or colleagues, in Italy and all over the world people meet at the bar rediscovering a new sociality. They are places of sharing, collective, that build new habits and are able to narrate better than many other contexts the evolution of contemporary society, its rituals, its myths, of which Bar Stories on Camera offers an important cross-section.