An exhibition centre for both Italian and international photography.
A centre for image education, staging meetings, ateliers and workshops.
A study centre for the valorisation of photographic heritage.
Mission
A project of international scope, undertaken in the autumn of 2015 with a range of private partnerships, CAMERA aims to reinforce its connection with the territorial system ever more: a unique hub dedicated to photography, capable of strengthening the link between Piedmont and Italy with the main centres throughout the world, promoting photography through an open and creative dialogue with artists and institutions.
The aim of promoting photography is aimed at a broad and diversified usership that may be broken down across various typologies, ages and territories. CAMERA, through numerous elements of attraction and interest, from exhibitions to workshops, meetings and ateliers, aims to become an ever clearer point of reference, a place of meeting and exchange for citizens, with a diverse cultural offer for each target category: photo lovers, amateur photographers, professionals and scholars.
Thus, CAMERA is a platform for display, production, archiving, training, meeting and debate all around photography: a place rooted in the territory yet with an international outlook.
2,000 m2 dedicated to photography
The venue
CAMERA is situated within the Santa Pelagia block, in the building where the Regia Opera della Mendicità opened the first free schools in the Kingdom of Sardinia. Its position in the city centre, between Piazza Vittorio Veneto and Piazza Castello, a stone’s throw away from the Mole Antonelliana and from many other museums and galleries, offers an interesting historical, architectural and environmental context, not to mention convenient accessibility for visitors and guests.
The original layout, comprising a sequence seven large rooms accessed by a long lateral corridor with arched vaults, represented the starting point from which to work on the transformation of these historical environments. Together with the studio Camerana&Partners, a contemporary exhibition space was designed, also suited to hosting activities linked to teaching and public meetings.
The redevelopment work and the creation of the space was made possible thanks to the European Union, through co-financing from the ERDF ROP (Regional Operational Programme of the European Regional Development Fund) Piedmont Region 2007-2013, as part of the activities of valorisation and protection of environmental and cultural heritage.
Exhibitions, Meetings, Education and Archives are the main axes of CAMERA activities.